Quality and innovation have been the key to our success for more than 150 years. We built on the lessons from our history to update and refocus our corporate profile. The central aim of this process was to develop a shared understanding of the vision and goals we bring to our daily work.
The product of the process is these new "KWS Corporate Principles." They constitute a unique profile that sets us apart from our international competitors:
• We make better seed:
Seed is the essential foundation of all agricultural production. Our high-performance varieties win out through their quality and health.
• All-round technical service:
Our customer relationships are characterized by expertise, continuity and dialog.
• Increasing our innovation power:
Research and breeding constitute KWS’ core expertise. The fact that we spend much more than the industry average in this area underlines this key perception.
• Our actions are independent and return-oriented:
Our cooperation with reliable partners is as important to us as our own independence that enables us to be responsive and flexible. Strong profitability is both the precondition and the objective.
• Individual initiative and personal development:
Autonomy of action is as central to our understanding of ourselves as tolerance and the belief that work should be fun. Our training and development activity places equal emphasis on enhancing social skills and technical expertise.
• Transparency and openness:
Transparency in our actions and openness in our two-way communications are the central features of our dealings with each other, with our customers and with the outside world.
Breeding plants requires the understanding of biological life processes and the use of natural resources. The responsibility we feel for humankind and nature provides a living guideline for our daily activity.
Seeds are the basis of life
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